The Psychology of Casino Bonuses: How They Affect the Player’s Gaming Experience 

Psychology of Casino Bonuses



Psychology of Casino Bonuses



Bonuses play a large role in the online casino world which is a very competitive one. A player may choose one casino over another because it offers an attractive bonus. Different types of bonuses may appeal to different players but what they all have in common is their psychological impact on players. 

Welcome bonuses

Online casino promotions like a welcome bonus can attract new players. They may receive a promise of free spins or a deposit-matching bonus. Casinos will often offer players both. Some award them with spins even before they make a deposit. A deposit-matching bonus will give them a percentage of their deposit back. 

Players can only claim a welcome bonus when they first register on a casino site. It can persuade them that they are getting a good deal. It can help to form a strong association in their minds with a particular casino and the perceived value it offers.  

Free spins 

Free spins are a common reward given to players who meet certain conditions. They may only be able to use them in specific games. This may encourage players to discover an overlooked game. Free spins usually come with a wagering requirement and often have a timeframe to be used. The psychology behind free spins is the free aspect. Players don’t believe they are taking such a risk when they use free spins. 

Cashback bonuses

Cashback bonuses can create a sense of loyalty to a casino. On a subconscious level, players may feel an obligation to carry on playing at a site when they receive a cashback bonus. This type of bonus gives players a percentage of their losses back over a specific period. What causes excitement in this case is that it helps players deal with the negative feelings associated with losses. It encourages them to keep playing despite their failures. 

Reload bonuses

Reload bonuses also help to encourage player loyalty. They can come in many forms and are offered weekly. A casino may decide to offer a rotating reload bonus to players who deposit on a certain day. Earning high bonuses when they make deposits regularly helps to condition casino players. When they make that deposit, they look forward to a reward. The dopamine rush reinforces the mental association between the reward and feelings of pleasure.



Author: Philip King